The Mattering Effect: People-Powered Change That Sticks
Transform resistance into momentum. Build trust through meaningful inclusion. Create change that sticks.

About this topic
Strategy sets the direction. People drive the outcome.
Change isn’t slowing down — but the way we lead it must catch up.
Despite billions invested in transformation—and with every change journey consuming 10–15% of project spend—more than 70% of change efforts fail, leaving behind fatigued teams, wasted resources, and mounting cynicism.
The issue isn’t strategy—it’s execution at the human level. Change falters when trust is thin, ownership is low, and people feel like passengers rather than drivers.
The solution? Rethink transformation as a human performance strategy. McKinsey research shows organisations that engage 21–30% of employees in transformation roles achieve the highest shareholder returns—yet most involve just 2%.
In this keynote, Holly Ransom delivers a modern blueprint for making transformation stick by activating the one resource most leaders overlook: people who believe they matter to the mission.
Rooted in behavioural science and real-world impact, Holly’s Three Pillars of High-Precision Change equips leaders to:
- Energise through ownership – Tap collective intelligence with strategic co-creation from the outset.
- Accelerate through trust – Anticipate resistance and adapt fast using tools like pre-mortems and rapid redesign.
- Empower through recognition – Reinforce the everyday leadership it takes to question, challenge, and move forward through uncertainty.
In a world moving this fast, strategy alone won’t save you. The organisations that outperform will be the ones where people aren’t just compliant — they’re committed. This is the keynote that shows you how to make that happen.
Check out Holly’s video deep dive on this topic
Bring in Holly to explore this topic and empower your people
Available Options
- 60 Minute Keynote
- Full Day Workshop
- Half-Day Workshop

Other topics you may like…
Making Great Teams Extraordinary
Despite a $300 billion global investment in performance initiatives, truly high-performing teams remain rare. Why? Because most organisations optimise systems and processes, but overlook the most powerful performance lever they have: people who know they matter and are laser-focused on what matters most.
In this dynamic keynote, Holly Ransom pulls back the curtain on what elite teams do differently — from NASA to world-class sports organisations — sharing her science-backed High-Precision Performance Framework™ to help leaders engineer consistent, scalable excellence.
Expect clear tools, sharp thinking, and a performance playbook you can apply immediately — especially when the pressure’s on.

Break through the Noise
In a world drowning in information yet starving for meaning, effective communication isn’t about volume—it’s about impact. With companies losing $1.2 trillion annually to communication inefficiency, the stakes couldn’t be higher.
In this high-impact keynote, Holly Ransom shares a practical framework to cut through the clutter, build trust fast, and drive meaningful action. Backed by her exclusive Mattering Matrix™ and Three Pillars of Strategic Communication, you’ll learn how to turn every message into a moment that lands, connects, and delivers.
Get the tools to lead with clarity, energise your teams, and make communication your greatest performance advantage.

